apple Instagram Stats and Analytics (@apple)

335,454

Average likes per post

1,898

Average comments per post

1.43%

Engagement rate

Daily changes

Date		Followers		Following		Posts
Today	Mon	23,650,894	+3,645	6	-	647	-
Yesterday	Sun	23,647,249	+5,109	6	-	647	-
May 30	Sat	23,642,140	+9,152	6	-	647	-
May 29	Fri	23,632,988	+516	6	-	647	-
May 28	Thu	23,632,472	-9,104	6	-	647	-
May 27	Wed	23,641,576	-1,352	6	-	647	+1
May 26	Tue	23,642,928	+4,631	6	-	646	-
May 25	Mon	23,638,297	+4,741	6	-	646	-
May 24	Sun	23,633,556	-1,367	6	-	646	+1
May 23	Sat	23,634,923	+8,191	6	-	645	-
May 22	Fri	23,626,732	+7,919	6	-	645	-
May 21	Thu	23,618,813	+8,250	6	-	645	-
May 20	Wed	23,610,563	+9,691	6	-	645	-
May 19	Tue	23,600,872	+12,947	6	-	645	-
May 18	Mon	23,587,925	+9,293	6	-	645	-
May 17	Sun	23,578,632	-	6	-	645	-
average		+4,516 / Day		- / Day		- / Day
		+135,491 / Month		- / Month		+3 / Month

Age
Ethnicity
Gender

Most common demographics

Country: Russian Federation

Language: English

Gender: Male

Age: 18-24

Ethnicity: Caucasian (white)

Audience Type

Type Description

Normal A regular person

Influencer Accounts with over 5000 followers

Mass follower Accounts with over 1500 followings

Suspicious Accounts with very low followers, content, or engagement (presumably bots)

Type	Description
Normal	A regular person
Influencer	Accounts with over 5000 followers
Mass follower	Accounts with over 1500 followings
Suspicious	Accounts with very low followers, content, or engagement (presumably bots)

Most commented posts

Published Sept. 10, 2019, 6:25 p.m.

Commissioned by Apple. “The iPhone 11 Pro frees up the filmmaking process. There’s incredible video quality. The ability to move. Amazing performance in low light and a truly cinematic feel using Ultra Wide. Now, there’s no excuse. Anyone can tell a story.” #4K #ShotoniPhone by Diego C. @hidiegoc

Commissioned by Apple. “The iPhone 11 Pro frees up the filmmaking process. Ther…

570,066

likes

8,912

comments

2.45%

engagement

#4K #ShotoniPhone
Published Sept. 11, 2019, 5:31 p.m.

Commissioned by Apple. “From Ultra Wide to Wide and Telephoto, we’re capturing multiple perspectives from a single position using the iPhone 11 Pro. Focusing on the fine detail of the space interior, we alternate cameras to pull back and reveal the full context of the street. It gives us the flexibility to create a heightened reality.” #ultrawideangle #ShotoniPhone by Justin B. @justinbettman. Check out Stories to get the bigger picture.

Commissioned by Apple. “From Ultra Wide to Wide and Telephoto, we’re capturing …

977,243

likes

8,365

comments

4.17%

engagement

#ultrawideangle #ShotoniPhone
Published April 15, 2020, 3:13 p.m.

A First Look at iPhone SE Portrait mode images, using Portrait Lighting effects. An effect for every mood. #ShotoniPhone by Jason N. @jason_nocito_studio with #iPhoneSE Music: “Closer To You” by @amoamomusic

A First Look at iPhone SE Portrait mode images, using Portrait Lighting effects…

720,916

likes

7,822

comments

3.08%

engagement

#ShotoniPhone #iPhoneSE

Graphs

Followers evolution

Follower gains

Following evolution

Posts evolution

Profile audit

Benchmark profile statistics compared to similar accounts. Low performance might indicate poor audience reach or fake engagement. Content statistics are based on the 12 most recent posts.

Engagement rate

Indicates how many followers actively interact with the content.

poor

@apple has an engagement rate of 1.43%, the average engagement ratio of similar accounts is 5.41%.

Audience growth

Benchmarks the average followers growth per day compared to similar accounts.

poor

@apple's audience grows by 0.02% per day. Similar accounts have a daily follower growth of 0.11%.

Likes spread

Authentic profiles have a varying number of likes per post. If the distrubution is too static, it might indicate that the engagement is fake.

excellent

The like distribution of @apple is spread for 52.75%. Similar accounts have a like spread of 57.94%.

Likes v.s. Comments ratio

Compares the number of Comments to the number of likes per post.

poor

@apple receives 0.57 Comments per 100 likes, the average of similar accounts is 1.36 Comments per 100 likes.

Post frequency

The average number of published posts per week.

poor

@apple publishes 1.91 posts per week, the average amount of posts published of similar accounts is 14.30 posts per week.

Content

Post timing

Mentions

@justinbettman

3 mentions

@hidiegoc

1 mention

@jason_nocito_studio

1 mention

@amoamomusic

1 mention

@geordiewood

1 mention

@Jason_nocito_studio

1 mention

@laurajanecoulson

1 mention

@paulmacphail

1 mention

@scottie_cameron

1 mention

@elikeszler

1 mention

@correcreative

1 mention

@beingsalem

1 mention

@the_lenser

1 mention

@m3wli

1 mention

@yazzahmedmusic

1 mention

@christopherandersonphoto

1 mention

@lanqon

1 mention

@bartonsup

1 mention

@caglacaglarr

1 mention

@jeffrey7z

1 mention

@pamelaberlanga

1 mention

@asif_habeeb

1 mention

@m1dwaaay

1 mention

@andreacasiraghi

1 mention

@marko123

1 mention

@fabrizioraschetti

1 mention

Most commented posts

Caption	Stats	Engagement	Publish date
Commissioned by Apple. “The iPhone 11 Pro frees up the filmmaking process. There’s incredible video quality. The ability to move. Amazing performance in low li… #4K #ShotoniPhone	570,066 8,912	2.45%	Sept. 10, 2019, 6:25 p.m.
Commissioned by Apple. “From Ultra Wide to Wide and Telephoto, we’re capturing multiple perspectives from a single position using the iPhone 11 Pro. Focusing o… #ultrawideangle #ShotoniPhone	977,243 8,365	4.17%	Sept. 11, 2019, 5:31 p.m.
A First Look at iPhone SE Portrait mode images, using Portrait Lighting effects. An effect for every mood. #ShotoniPhone by Jason N. @jason_nocito_studio with … #ShotoniPhone #iPhoneSE	720,916 7,822	3.08%	April 15, 2020, 3:13 p.m.
Commissioned by Apple. “The dynamic range of all three cameras of the iPhone 11 Pro is really impressive. From daylight to low light, you can transition throug… #HDR #ShotoniPhone	803,339 5,709	3.42%	Sept. 12, 2019, 4:10 p.m.
Commissioned by Apple. Low-light images captured before and after #Nightmode on the #iPhone11Pro #ShotoniPhone by... - 1. Geordie W. @geordiewood "Night mode m… #Nightmode #iPhone11Pro #ShotoniPhone	604,382 5,706	2.58%	Sept. 18, 2019, 3 p.m.
Commissioned by Apple. "I walk on the beach every day looking for things to photograph. You get to know the rocks. You have you almost a relationship with your… #ShotoniPhone	893,763 4,415	3.80%	Feb. 8, 2020, 6:02 p.m.
"The smile that made my day." #wildlife #ShotoniPhone by Salem A. @beingsalem Abu Dhabi, United Arab Emirates #wildlife #ShotoniPhone	666,585 4,280	2.84%	Aug. 14, 2019, 3:33 p.m.
“The details in my brother’s eye.” #focus #ShotoniPhone by Muhammed J. @the_lenser Kannur #focus #ShotoniPhone	655,759 4,022	2.79%	Aug. 20, 2019, 3:14 p.m.
Commissioned by Apple. “The traditional Souq isn't like any other market... It’s an experience where you explore with all of your senses and feelings.” #Oman #… Oman #Oman #Souq #ShotoniPhone	137,177 3,990	0.60%	Dec. 27, 2019, 4:06 p.m.
Showcase 24: #TheDisruptingSeries Favorites from last week's Community Brief Curated by @christopherandersonphoto - Keep creating in a free #todayatapple Photo… #TheDisruptingSeries #todayatapple #ShotoniPhone	209,773 3,343	0.90%	June 28, 2019, 3:49 p.m.
Commissioned by Apple. “The mechanism of shifting from Wide to Ultra Wide to pull back and view the picture in its entirety is actually a metaphor for storytel… #perspective #ShotoniPhone	460,137 3,315	1.96%	Sept. 14, 2019, 3:59 p.m.
Commissioned by Apple. "I love capturing sports courts for their lines, geometry, and vivid colors." #tennis #ShotoniPhone by Fabrizio R. @fabrizioraschetti Ch… Milan, Italy #tennis #ShotoniPhone	194,932 2,416	0.83%	Aug. 26, 2019, 5:21 p.m.

Goals

24,000,000 Followers: estimated to reach goal at Aug. 17, 2020.

65%

23,000,000

24,000,000

650 Posts: estimated to reach goal at June 25, 2020.

70%

640

650

Projections

When	Followers	Following	Posts
Now	23,650,894	6	647
1 week	23,682,508	6	647
1 month	23,790,901	6	650
3 months	24,070,916	6	658
6 months	24,490,939	6	670
1 year	25,299,370	6	692
1.5 years	26,123,609	6	715
2 years	26,947,847	6	738

apple

335,454

1,898

1.43%

Daily changes

Audience

Most common demographics

Audience Type Type Description Normal A regular person Influencer Accounts with over 5000 followers Mass follower Accounts with over 1500 followings Suspicious Accounts with very low followers, content, or engagement (presumably bots)

Most commented posts

Commissioned by Apple. “The iPhone 11 Pro frees up the filmmaking process. Ther…

Commissioned by Apple. “From Ultra Wide to Wide and Telephoto, we’re capturing …

A First Look at iPhone SE Portrait mode images, using Portrait Lighting effects…

Graphs

Followers evolution

Follower gains

Following evolution

Posts evolution

Profile audit

Engagement rate

Audience growth

Likes spread

Likes v.s. Comments ratio

Post frequency

Content

Tags

Post timing

Mentions

Most commented posts

Goals

Projections

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Audience Type

Type Description

Normal A regular person

Influencer Accounts with over 5000 followers

Mass follower Accounts with over 1500 followings

Suspicious Accounts with very low followers, content, or engagement (presumably bots)