apple Instagram Stats and Analytics (@apple)

311,177

Average likes per post

2,025

Average comments per post

1.32%

Engagement rate

Daily changes

Date		Followers		Following		Posts
Today	Mon	23,702,186	-3,560	7	-	650	-
Yesterday	Sun	23,705,746	-171	7	-	650	-
Jul 11	Sat	23,705,917	+503	7	-	650	-
Jul 10	Fri	23,705,414	-1,945	7	-	650	-
Jul 09	Thu	23,707,359	+393	7	-	650	-
Jul 08	Wed	23,706,966	-4,964	7	-	650	-
Jul 07	Tue	23,711,930	+1,121	7	-	650	-
Jul 06	Mon	23,710,809	-267	7	-	650	-
Jul 05	Sun	23,711,076	+1,015	7	-	650	-
Jul 04	Sat	23,710,061	-33	7	-	650	-
Jul 03	Fri	23,710,094	+2,030	7	-	650	-
Jul 02	Thu	23,708,064	+152	7	-	650	-
Jul 01	Wed	23,707,912	+4,311	7	-	650	-
Jun 30	Tue	23,703,601	-7,041	7	-	650	-
Jun 29	Mon	23,710,642	-16,918	7	-	650	+1
Jun 28	Sun	23,727,560	-	7	-	649	-
average		-1,691 / Day		- / Day		- / Day
		-50,748 / Month		- / Month		+2 / Month

Age
Ethnicity
Gender

Most common demographics

Country: Russian Federation

Language: English

Gender: Male

Age: 18-24

Ethnicity: Caucasian (white)

Audience Type

Type Description

Normal A regular person

Influencer Accounts with over 5000 followers

Mass follower Accounts with over 1500 followings

Suspicious Accounts with very low followers, content, or engagement (presumably bots)

Type	Description
Normal	A regular person
Influencer	Accounts with over 5000 followers
Mass follower	Accounts with over 1500 followings
Suspicious	Accounts with very low followers, content, or engagement (presumably bots)

Latest posts

Published June 28, 2020, 4:57 p.m.

Portraits of #Pride by... - 1 + 6. Omofolarin O. @thankgodhimself “When I think of Pride in 2020, I think of perseverance.” - 2 + 4. Matt G. @mattgrubb.americas.waffle “Celebration this year will look markedly different, as it should.” - 3 + 7. Devyn G. @devyngalindo “To me, pride is as much about resistance as it is a celebration in the face of erasure.” - 5. Clifford K. @cliffordprinceking “Black and brown trans people contributed the most to our community, while also being erased from the historic narrative.” - 8 + 9. Lucas C.P. @lucascastropardo “2020 is the year we take pride in who we are, and come together to demand freedom, justice and a dignified life for everyone.” - 10. Kai Isaiah J. @kai_isaiah_jamal “Pride now feels even more sacred, something you want to hold on to.” #ShotoniPhone

Portraits of #Pride by... - 1 + 6. Omofolarin O. @thankgodhimself “When I think…

431,534

likes

3,080

comments

1.83%

engagement

#Pride #ShotoniPhone
Published June 12, 2020, 3:08 a.m.

“The unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change. Today, I'm proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment.” Tim Cook

“The unfinished work of racial justice and equality call us all to account. Thi…

167,219

likes

3,664

comments

0.72%

engagement
Published June 4, 2020, 10:23 p.m.

Follow the link in bio to read the full message from Tim Cook and learn about the actions we are taking. apple.com/speaking-up-on-racism

Follow the link in bio to read the full message from Tim Cook and learn about t…

376,600

likes

3,090

comments

1.60%

engagement

Graphs

Followers evolution

Follower gains

Following evolution

Posts evolution

Profile audit

Benchmark profile statistics compared to similar accounts. Low performance might indicate poor audience reach or fake engagement. Content statistics are based on the 12 most recent posts.

Engagement rate

Indicates how many followers actively interact with the content.

poor

@apple has an engagement rate of 1.32%, the average engagement ratio of similar accounts is 5.41%.

Audience growth

Benchmarks the average followers growth per day compared to similar accounts.

poor

@apple's audience grows by -0.01% per day. Similar accounts have a daily follower growth of 0.11%.

Likes spread

Authentic profiles have a varying number of likes per post. If the distrubution is too static, it might indicate that the engagement is fake.

good

The like distribution of @apple is spread for 37.81%. Similar accounts have a like spread of 57.94%.

Likes v.s. Comments ratio

Compares the number of Comments to the number of likes per post.

poor

@apple receives 0.65 Comments per 100 likes, the average of similar accounts is 1.36 Comments per 100 likes.

Post frequency

The average number of published posts per week.

poor

@apple publishes 1.22 posts per week, the average amount of posts published of similar accounts is 14.30 posts per week.

Content

Mentions

Engagement map

Latest posts

Caption	Stats	Engagement	Publish date
Portraits of #Pride by... - 1 + 6. Omofolarin O. @thankgodhimself “When I think of Pride in 2020, I think of perseverance.” - 2 + 4. Matt G. @mattgrubb.america… #Pride #ShotoniPhone	431,534 3,080	1.83%	June 28, 2020, 4:57 p.m.
“The unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change. Today, …	167,219 3,664	0.72%	June 12, 2020, 3:08 a.m.
Follow the link in bio to read the full message from Tim Cook and learn about the actions we are taking. apple.com/speaking-up-on-racism	376,600 3,090	1.60%	June 4, 2020, 10:23 p.m.
Commissioned by Apple. "I try to find objects with a similar theme, whether they are items from the same room or tell a story of an event that just happened—li… Los Angeles, California #ShotoniPhone #atHome	363,816 2,491	1.55%	May 26, 2020, 8:10 p.m.
Community Brief 30: Pets They may not be not human, but they’re definitely family. Tag #ThePetsSeries + #ShotoniPhone We’ll post favorites next week. Music: … #ThePetsSeries #ShotoniPhone	103,185 1,005	0.44%	May 23, 2020, 3:47 p.m.
Commissioned by Apple. “Cooking during quarantine means getting creative with what we have. My four-year-old likes to move different pieces of food around to c… New York, New York #ShotoniPhone #atHome	253,215 1,897	1.08%	May 14, 2020, 4:47 p.m.
Commissioned by Apple. “The situation we’re all living has my mind working in so many ways to avoid boredom and anxiety. Getting away from home has always been… Guatemala City, Guatemala #ShotoniPhone #atHome	310,279 1,820	1.32%	May 4, 2020, 7:24 p.m.
Commissioned by Apple. “I don’t want to give up on life right now. My entire state of mind revolves around that fact with everything going on. So I wake up eve… Lagos, Nigeria #ShotoniPhone #atHome	345,992 1,522	1.47%	April 30, 2020, 4 p.m.
Showcase 29: #TheAtHomeSeries Favorites from last week's Community Brief - 1. Leandro C. @leandrocolantoni - 2. Anastasiia V. @ana_the_explorer - 3. Muhammed H… #TheAtHomeSeries	170,378 1,186	0.72%	April 28, 2020, 4:16 p.m.
A First Look at images of shadows and highlights intelligently enhanced by Next-gen Smart HDR. #ShotoniPhone by Jason N. @jason_nocito_studio and Robbie L. @ro… #ShotoniPhone #iPhoneSE	465,501 1,953	1.97%	April 24, 2020, 5:11 p.m.
Commissioned by Apple. “Being homebound while springtime teases outside has deepened my appreciation for my garden and the small flora I’ve placed in my window… Los Angeles, California #EarthDay2020 #ShotoniPhone #atHome	299,646 1,161	1.27%	April 22, 2020, 9:06 p.m.
Commissioned by Apple. "Being at home makes time move slowly, so I have a lot of time to think. Now, I hear birds chirping instead of cars honking, and I have … New Delhi #ShotoniPhone #atHome	446,761 1,426	1.89%	April 21, 2020, 7:32 p.m.

Goals

24,000,000 Followers: not going to reach goal at this pace.

70%

23,000,000

24,000,000

660 Posts: estimated to reach goal at Dec. 10, 2020.

650

660

Projections

When	Followers	Following	Posts
Now	23,702,186	7	650
1 week	23,690,344	7	650
1 month	23,649,746	7	652
3 months	23,544,867	7	656
6 months	23,387,548	7	662
1 year	23,084,752	7	674
1.5 years	22,776,035	7	686
2 years	22,467,318	7	698

apple

311,177

2,025

1.32%

Daily changes

Audience

Most common demographics

Audience Type Type Description Normal A regular person Influencer Accounts with over 5000 followers Mass follower Accounts with over 1500 followings Suspicious Accounts with very low followers, content, or engagement (presumably bots)

Latest posts

Portraits of #Pride by... - 1 + 6. Omofolarin O. @thankgodhimself “When I think…

“The unfinished work of racial justice and equality call us all to account. Thi…

Follow the link in bio to read the full message from Tim Cook and learn about t…

Graphs

Followers evolution

Follower gains

Following evolution

Posts evolution

Profile audit

Engagement rate

Audience growth

Likes spread

Likes v.s. Comments ratio

Post frequency

Content

Tags

Mentions

Engagement map

Latest posts

Goals

Projections

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Audience Type

Type Description

Normal A regular person

Influencer Accounts with over 5000 followers

Mass follower Accounts with over 1500 followings

Suspicious Accounts with very low followers, content, or engagement (presumably bots)