apple Instagram Stats and Analytics (@apple)

311,027

Average likes per post

977

Average comments per post

1.36%

Engagement rate

Daily changes

Date		Followers		Following		Posts
Today	Sun	22,968,821	+5,983	6	-	639	+1
Yesterday	Sat	22,962,838	+10,471	6	-	638	-
Mar 27	Fri	22,952,367	+12,853	6	-	638	-
Mar 26	Thu	22,939,514	+14,939	6	-	638	-
Mar 25	Wed	22,924,575	+13,449	6	-	638	-
Mar 24	Tue	22,911,126	+7,670	6	-	638	-
Mar 23	Mon	22,903,456	+13,953	6	-	638	-
Mar 22	Sun	22,889,503	+14,056	6	-	638	-
Mar 21	Sat	22,875,447	+12,882	6	-	638	-
Mar 20	Fri	22,862,565	+11,714	6	-	638	-
Mar 19	Thu	22,850,851	+17,855	6	-	638	-
Mar 18	Wed	22,832,996	+19,941	6	-	638	-
Mar 17	Tue	22,813,055	+1,201	6	-	638	-
Mar 16	Mon	22,811,854	+29,051	6	-	638	-
Mar 15	Sun	22,782,803	+29,720	6	-	638	-
Mar 14	Sat	22,753,083	-	6	-	638	-
average		+13,483 / Day		- / Day		- / Day
		+404,508 / Month		- / Month		+1 / Month

Age
Ethnicity
Gender

Most common demographics

Country: Russian Federation

Language: English

Gender: Male

Age: 18-24

Ethnicity: Caucasian (white)

Audience Type

Type Description

Normal A regular person

Influencer Accounts with over 5000 followers

Mass follower Accounts with over 1500 followings

Suspicious Accounts with very low followers, content, or engagement (presumably bots)

Type	Description
Normal	A regular person
Influencer	Accounts with over 5000 followers
Mass follower	Accounts with over 1500 followings
Suspicious	Accounts with very low followers, content, or engagement (presumably bots)

Latest posts

Published March 28, 2020, 9:01 p.m.

Everything feels different now. It’s unclear how long this will last, or what life will look like when it’s all behind us. And while much is uncertain, some inspiring things are happening, too. All over the world, we’ve seen an outpouring of creativity in the face of this crisis. People are sharing their unique points of view. Finding ways to connect from afar. To that end, @apple will be featuring moments captured at home by creators from around the world. We have always shined a light on artists, and we are committed to supporting them now, more than ever. We might be apart, but we’re in this together. #ShotoniPhone #atHome by… - 1. Yos B. @iyoso - 2. Greg M. @megaguire - 3. Sidney B. @sidneybensimon - 4. Emma W. @emmafwright - 5. Andre B. @decobueno

Everything feels different now. It’s unclear how long this will last, or what l…

222,134

likes

459

comments

0.97%

engagement

#ShotoniPhone #atHome
Published March 13, 2020, 3:36 p.m.

“The Wonderland Trail was submerged in clouds when we arrived and I was feeling defeated after hiking all day. But as the sun began setting and the clouds dispersed, I was moved to tears with how perfect the world looked.” #hiking #ShotoniPhone by Lexi B. @fatgirl.hiking

Mount Rainier National Park

“The Wonderland Trail was submerged in clouds when we arrived and I was feeling…

371,102

likes

1,893

comments

1.62%

engagement

#hiking #ShotoniPhone
Published March 11, 2020, 3:05 p.m.

“Don’t focus your eyes just in the center of the image; every corner can tell you a different story.” #mirrored #ShotoniPhone by Marcelo N. @marcelonava_

São Paulo, Brazil

“Don’t focus your eyes just in the center of the image; every corner can tell y…

336,183

likes

932

comments

1.47%

engagement

#mirrored #ShotoniPhone

Graphs

Followers evolution

Follower gains

Following evolution

Posts evolution

Profile audit

Benchmark profile statistics compared to similar accounts. Low performance might indicate poor audience reach or fake engagement. Content statistics are based on the 12 most recent posts.

Engagement rate

Indicates how many followers actively interact with the content.

poor

@apple has an engagement rate of 1.36%, the average engagement ratio of similar accounts is 4.35%.

Audience growth

Benchmarks the average followers growth per day compared to similar accounts.

fair

@apple's audience grows by 0.07% per day. Similar accounts have a daily follower growth of 0.12%.

Likes spread

Authentic profiles have a varying number of likes per post. If the distrubution is too static, it might indicate that the engagement is fake.

good

The like distribution of @apple is spread for 45.28%. Similar accounts have a like spread of 61.81%.

Likes v.s. Comments ratio

Compares the number of Comments to the number of likes per post.

poor

@apple receives 0.31 Comments per 100 likes, the average of similar accounts is 0.87 Comments per 100 likes.

Post frequency

The average number of published posts per week.

fair

@apple publishes 2.90 posts per week, the average amount of posts published of similar accounts is 10.28 posts per week.
Content

Tags

Post timing

Mentions

@apple

1 mention

@iyoso

1 mention

@megaguire

1 mention

@sidneybensimon

1 mention

@emmafwright

1 mention

@decobueno

1 mention

@fatgirl.hiking

1 mention

@marcelonava_

1 mention

@axinya.gog

1 mention

@kirillrichter

1 mention

@devdxb

1 mention

@Lefawnhawk

1 mention

@lefawnhawk

1 mention

@energyjam

1 mention

@chalabov

1 mention

@houdini_logic

1 mention

@mitsun

1 mention

@ericube.23

1 mention

@tomrus

1 mention

@rubenpb

1 mention

@j_leeroy

1 mention

@__graphic

1 mention

@stefanse

1 mention

Latest posts
Published March 28, 2020, 9:01 p.m.

Everything feels different now. It’s unclear how long this will last, or what life will look like when it’s all behind us. And while much is uncertain, some inspiring things are happening, too. All over the world, we’ve seen an outpouring of creativity in the face of this crisis. People are sharing their unique points of view. Finding ways to connect from afar. To that end, @apple will be featuring moments captured at home by creators from around the world. We have always shined a light on artists, and we are committed to supporting them now, more than ever. We might be apart, but we’re in this together. #ShotoniPhone #atHome by… - 1. Yos B. @iyoso - 2. Greg M. @megaguire - 3. Sidney B. @sidneybensimon - 4. Emma W. @emmafwright - 5. Andre B. @decobueno

Everything feels different now. It’s unclear how long this will last, or what l…

222,134

likes

459

comments

0.97%

engagement

#ShotoniPhone #atHome

Published March 13, 2020, 3:36 p.m.

“The Wonderland Trail was submerged in clouds when we arrived and I was feeling defeated after hiking all day. But as the sun began setting and the clouds dispersed, I was moved to tears with how perfect the world looked.” #hiking #ShotoniPhone by Lexi B. @fatgirl.hiking

Mount Rainier National Park

“The Wonderland Trail was submerged in clouds when we arrived and I was feeling…

371,102

likes

1,893

comments

1.62%

engagement

#hiking #ShotoniPhone

Published March 11, 2020, 3:05 p.m.

“Don’t focus your eyes just in the center of the image; every corner can tell you a different story.” #mirrored #ShotoniPhone by Marcelo N. @marcelonava_

São Paulo, Brazil

“Don’t focus your eyes just in the center of the image; every corner can tell y…

336,183

likes

932

comments

1.47%

engagement

#mirrored #ShotoniPhone

Published March 10, 2020, 12:55 p.m.

Commissioned by Apple. Take a cinematic journey through Russia’s world-famous museum. Filmed for five hours and 19 minutes in one continuous take and on one battery charge in the #Hermitage Museum. #ShotoniPhone 11 Pro by Axinya G. @axinya.gog. Music by @kirillrichter Watch the full film on the Apple YouTube channel.

Hermitage, St.petersburg, Russia

Commissioned by Apple. Take a cinematic journey through Russia’s world-famous m…

82,508

likes

562

comments

0.36%

engagement

#Hermitage #ShotoniPhone

Published March 9, 2020, 4 p.m.

“Every year, the village of Pattan Kodoli turns yellow with clouds of turmeric.” #holi #ShotoniPhone by Dev D. @devdxb

Maharashtra

“Every year, the village of Pattan Kodoli turns yellow with clouds of turmeric.…

484,341

likes

1,476

comments

2.12%

engagement

#holi #ShotoniPhone

Published March 8, 2020, 5:26 p.m.

Commissioned by Apple. Photographer Petecia Le Fawnhawk @Lefawnhawk is known for creating striking surrealist landscapes using a mix of sculpture and editing techniques. Watch to learn about Petecia's creative connection with the desert and how she uses perspective to explore her sense of place in the world. #IWD #ShotoniPhone 11 Pro.

Commissioned by Apple. Photographer Petecia Le Fawnhawk @Lefawnhawk is known fo…

85,298

likes

466

comments

0.37%

engagement

#IWD #ShotoniPhone

Published March 7, 2020, 5:52 p.m.

Commissioned by Apple. "In a way, using your creative voice is spiritual activism. Spiritual in the sense that it gives the unseen a way to be seen. I feel women artists are seen, heard and regarded more than ever." #surrealism #ShotoniPhone by Petecia L. F. @lefawnhawk #IWD

Commissioned by Apple. "In a way, using your creative voice is spiritual activi…

462,846

likes

1,124

comments

2.02%

engagement

#surrealism #ShotoniPhone #IWD

Published March 5, 2020, 3:32 p.m.

"These photos turned out quite spontaneously. I used random things in my backpack: a shirt, sunglasses, to allow people to hide their identity.” #portrait #ShotoniPhone by Ilya N. @energyjam

Kursk, Russia

"These photos turned out quite spontaneously. I used random things in my backpa…

271,212

likes

1,047

comments

1.19%

engagement

#portrait #ShotoniPhone

Published March 3, 2020, 12:59 p.m.

Showcase: Night mode Presenting the 6 winners from the Night mode Community Challenge. Click the Newsroom link in our bio to learn how their photos will live beyond Instagram. #NightmodeChallenge #ShotoniPhone by... - 1. Konstantin C. @chalabov - 2. Andrei M. @houdini_logic - 3. Mitsun S. @mitsun - 4. Yu Z. @ericube.23 - 5. Rustam S. @tomrus - 6. Rubén B. @rubenpb

Showcase: Night mode Presenting the 6 winners from the Night mode Community Cha…

507,137

likes

1,807

comments

2.22%

engagement

#NightmodeChallenge #ShotoniPhone

Published March 2, 2020, 5:55 p.m.

“I come in peace.” #wildlife #ShotoniPhone by Jared S. @j_leeroy

“I come in peace.” #wildlife #ShotoniPhone by Jared S. @j_leeroy

381,114

likes

770

comments

1.66%

engagement

#wildlife #ShotoniPhone

Published March 1, 2020, 5:39 p.m.

"It's a different vision of an ancient civilization that used to serve as a natural passage between cities." #perspective #ShotoniPhone by Meshari A.S @__graphic

Assir, Saudi Arabia

"It's a different vision of an ancient civilization that used to serve as a nat…

249,031

likes

625

comments

1.09%

engagement

#perspective #ShotoniPhone

Published Feb. 29, 2020, 5:33 p.m.

“Better together.” #naturephotography #ShotoniPhone by Sergey S. @stefanse

Caledon, Ontario

“Better together.” #naturephotography #ShotoniPhone by Sergey S. @stefanse

279,413

likes

565

comments

1.22%

engagement

#naturephotography #ShotoniPhone

Goals

23,000,000 Followers: estimated to reach goal at March 31, 2020.

96%

22,000,000

23,000,000

640 Posts: estimated to reach goal at April 14, 2020.

90%

630

640

Projections

When	Followers	Following	Posts
Now	22,968,821	6	639
1 week	23,063,206	6	639
1 month	23,386,813	6	640
3 months	24,222,798	6	644
6 months	25,476,775	6	650
1 year	27,890,344	6	661
1.5 years	30,351,105	6	673
2 years	32,811,867	6	684

apple

311,027

977

1.36%

Daily changes

Audience

Most common demographics

Audience Type Type Description Normal A regular person Influencer Accounts with over 5000 followers Mass follower Accounts with over 1500 followings Suspicious Accounts with very low followers, content, or engagement (presumably bots)

Latest posts

Everything feels different now. It’s unclear how long this will last, or what l…

“The Wonderland Trail was submerged in clouds when we arrived and I was feeling…

“Don’t focus your eyes just in the center of the image; every corner can tell y…

Graphs

Followers evolution

Follower gains

Following evolution

Posts evolution

Profile audit

Engagement rate

Audience growth

Likes spread

Likes v.s. Comments ratio

Post frequency

Content

Tags

Post timing

Mentions

Latest posts

Everything feels different now. It’s unclear how long this will last, or what l…

“The Wonderland Trail was submerged in clouds when we arrived and I was feeling…

“Don’t focus your eyes just in the center of the image; every corner can tell y…

Commissioned by Apple. Take a cinematic journey through Russia’s world-famous m…

“Every year, the village of Pattan Kodoli turns yellow with clouds of turmeric.…

Commissioned by Apple. Photographer Petecia Le Fawnhawk @Lefawnhawk is known fo…

Commissioned by Apple. "In a way, using your creative voice is spiritual activi…

"These photos turned out quite spontaneously. I used random things in my backpa…

Showcase: Night mode Presenting the 6 winners from the Night mode Community Cha…

“I come in peace.” #wildlife #ShotoniPhone by Jared S. @j_leeroy

"It's a different vision of an ancient civilization that used to serve as a nat…

“Better together.” #naturephotography #ShotoniPhone by Sergey S. @stefanse

Goals

Projections

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Audience Type

Type Description

Normal A regular person

Influencer Accounts with over 5000 followers

Mass follower Accounts with over 1500 followings

Suspicious Accounts with very low followers, content, or engagement (presumably bots)