apple Instagram Stats and Analytics (@apple)

286,009

Average likes per post

1,134

Average comments per post

1.14%

Engagement rate

Daily changes

Date		Followers		Following		Posts
Today	Sun	25,153,028	+1,828	6	-	727	-
Yesterday	Sat	25,151,200	+2,149	6	-	727	+1
Jan 22	Fri	25,149,051	+26,350	6	-	726	-
Jan 21	Thu	25,122,701	-13,250	6	-	726	-
Jan 20	Wed	25,135,951	-11,410	6	-	726	-
Jan 19	Tue	25,147,361	+433	6	-	726	-
Jan 18	Mon	25,146,928	+886	6	-	726	+1
Jan 17	Sun	25,146,042	-1,542	6	-	725	-
Jan 16	Sat	25,147,584	+2,894	6	-	725	+1
Jan 15	Fri	25,144,690	+2,005	6	-	724	-
Jan 14	Thu	25,142,685	+623	6	-	724	+1
Jan 13	Wed	25,142,062	+1,884	6	-	723	-
Jan 12	Tue	25,140,178	+2,349	6	-	723	-
Jan 11	Mon	25,137,829	+860	6	-	723	-
Jan 10	Sun	25,136,969	+5,660	6	-	723	-
Jan 09	Sat	25,131,309	-	6	-	723	-
average		+1,447 / Day		- / Day		- / Day
		+43,438 / Month		- / Month		+8 / Month

Age
Ethnicity
Gender

Most common demographics

Country: Russian Federation

Language: English

Gender: Male

Age: 18-24

Ethnicity: Caucasian (white)

Audience Type

Type Description

Normal A regular person

Influencer Accounts with over 5000 followers

Mass follower Accounts with over 1500 followings

Suspicious Accounts with very low followers, content, or engagement (presumably bots)

Type	Description
Normal	A regular person
Influencer	Accounts with over 5000 followers
Mass follower	Accounts with over 1500 followings
Suspicious	Accounts with very low followers, content, or engagement (presumably bots)

Latest posts

Published Jan. 22, 2021, 5:04 p.m.

Assignment: show us how cinematic vertical video can be. Any type of shot. Any genre. Any style. As long as it’s vertical. See Shot on iPhone student films on IGTV for inspiration. Tag #VerticalVideoSeries + #ShotoniPhone. We’ll post favorites next month.

Assignment: show us how cinematic vertical video can be. Any type of shot. Any …

66,291

likes

326

comments

0.26%

engagement

#VerticalVideoSeries #ShotoniPhone
Published Jan. 17, 2021, 5:04 p.m.

Commissioned by Apple. “Making this film was a fantastic feeling. I don’t care about anything else in the world. This is what I want to do.” #ShotoniPhone by Guillermo M., Student.

Commissioned by Apple. “Making this film was a fantastic feeling. I don’t care …

131,091

likes

1,421

comments

0.53%

engagement

#ShotoniPhone
Published Jan. 15, 2021, 5:02 p.m.

Commissioned by Apple. “There’s no excuse for anybody not to be making films at this point. It’s a way people can tell their stories and keep them living forever.” #ShotoniPhone by Niko B. @mylifeismundane, Student.

Commissioned by Apple. “There’s no excuse for anybody not to be making films at…

236,469

likes

1,495

comments

0.95%

engagement

#ShotoniPhone

Graphs

Followers evolution

Follower gains

Following evolution

Posts evolution

Profile audit

Benchmark profile statistics compared to similar accounts. Low performance might indicate poor audience reach or fake engagement. Content statistics are based on the 12 most recent posts.

Engagement rate

Indicates how many followers actively interact with the content.

poor

@apple has an engagement rate of 1.14%, the average engagement ratio of similar accounts is 5.41%.

Audience growth

Benchmarks the average followers growth per day compared to similar accounts.

poor

@apple's audience grows by 0.01% per day. Similar accounts have a daily follower growth of 0.11%.

Likes spread

Authentic profiles have a varying number of likes per post. If the distrubution is too static, it might indicate that the engagement is fake.

good

The like distribution of @apple is spread for 39.14%. Similar accounts have a like spread of 57.94%.

Likes v.s. Comments ratio

Compares the number of Comments to the number of likes per post.

poor

@apple receives 0.40 Comments per 100 likes, the average of similar accounts is 1.36 Comments per 100 likes.

Post frequency

The average number of published posts per week.

poor

@apple publishes 2.40 posts per week, the average amount of posts published of similar accounts is 14.30 posts per week.

Content

Mentions

Engagement map

Latest posts

Caption	Stats	Engagement	Publish date
Assignment: show us how cinematic vertical video can be. Any type of shot. Any genre. Any style. As long as it’s vertical. See Shot on iPhone student films on … #VerticalVideoSeries #ShotoniPhone	66,291 326	0.26%	Jan. 22, 2021, 5:04 p.m.
Commissioned by Apple. “Making this film was a fantastic feeling. I don’t care about anything else in the world. This is what I want to do.” #ShotoniPhone by G… #ShotoniPhone	131,091 1,421	0.53%	Jan. 17, 2021, 5:04 p.m.
Commissioned by Apple. “There’s no excuse for anybody not to be making films at this point. It’s a way people can tell their stories and keep them living forev… #ShotoniPhone	236,469 1,495	0.95%	Jan. 15, 2021, 5:02 p.m.
“Whenever I see something that I have a reaction to, whether it’s good or bad, I try to capture it. What grabs my attention can be visual—like an interesting l… Istanbul, Turkey #ShotoniPhone	362,892 983	1.45%	Jan. 13, 2021, 5:12 p.m.
Commissioned by Apple. Low light, sharp shadows, vast contrast. Take a peek at these stunning silhouettes #ShotoniPhone by… 1 + 7. Jake M. @jokemichaels #iP… #ShotoniPhone #iPhone12 #iPhone12ProMax #iPhone12Pro #iPhone12ProMax #iPhone12ProMax	415,049 2,040	1.66%	Jan. 5, 2021, 5:19 p.m.
“Colors with such high contrast, all exposed equally, make the photo look cheerful.” #ShotoniPhone by Suhas N. @framesbysuhas Lago Inle, Myanmar #ShotoniPhone	330,193 1,118	1.32%	Jan. 2, 2021, 5:01 p.m.
“The world around us is inspirational enough to wander and observe. I capture a moment with my eyes, I take it to a new level with my imagination.” #ShotoniPho… Italy #ShotoniPhone	379,188 1,566	1.51%	Dec. 30, 2020, 5:14 p.m.
Commissioned by Apple. Subject and background that blend. Details, colors, and textures that pop. Shot on #iPhone12Pro by @clarazara #ShotoniPhone #iPhone12Pro #ShotoniPhone	422,492 919	1.68%	Dec. 28, 2020, 5:01 p.m.
“I was walking during the first snow of the year when I saw this patch of green grass contrasting with the snow. Soon everything would be covered in white, so … Plaza De Futaleufú #ShotoniPhone	308,820 1,068	1.23%	Dec. 25, 2020, 5:02 p.m.
“I was on a picnic with friends near a little town called Mtskheta when a group of horses appeared. They were so majestic, with a very special white color. To … Georgia, Kakheti #ShotoniPhone	237,016 1,159	0.95%	Dec. 22, 2020, 5 p.m.
“I usually walk around looking for interesting shapes in spaces. Simplicity is not a simple thing.” #ShotoniPhone by Antonio D. @dagostino3000 Italy #ShotoniPhone	334,353 930	1.33%	Dec. 20, 2020, 5:01 p.m.
“My fascination with shapes and lines is evident throughout my architectural work. As many of my abstract images, this one leaves the interpretation to the vie… Los Altos Hills, California #ShotoniPhone	208,254 587	0.83%	Dec. 19, 2020, 5 p.m.

Goals

26,000,000 Followers: estimated to reach goal at Sept. 1, 2022.

15%

25,000,000

26,000,000

730 Posts: estimated to reach goal at Feb. 4, 2021.

70%

720

730

Projections

When	Followers	Following	Posts
Now	25,153,028	6	727
1 week	25,163,163	6	728
1 month	25,197,913	6	735
3 months	25,287,685	6	751
6 months	25,422,343	6	776
1 year	25,681,523	6	824
1.5 years	25,945,771	6	873
2 years	26,210,019	6	921

apple

286,009

1,134

1.14%

Daily changes

Audience

Most common demographics

Audience Type Type Description Normal A regular person Influencer Accounts with over 5000 followers Mass follower Accounts with over 1500 followings Suspicious Accounts with very low followers, content, or engagement (presumably bots)

Latest posts

Assignment: show us how cinematic vertical video can be. Any type of shot. Any …

Commissioned by Apple. “Making this film was a fantastic feeling. I don’t care …

Commissioned by Apple. “There’s no excuse for anybody not to be making films at…

Graphs

Followers evolution

Follower gains

Following evolution

Posts evolution

Profile audit

Engagement rate

Audience growth

Likes spread

Likes v.s. Comments ratio

Post frequency

Content

Tags

Mentions

Engagement map

Latest posts

Goals

Projections

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Audience Type

Type Description

Normal A regular person

Influencer Accounts with over 5000 followers

Mass follower Accounts with over 1500 followings

Suspicious Accounts with very low followers, content, or engagement (presumably bots)